The world around us is changing faster and it’s easy to get overtaken. It has never been more important to understand the technology’s new possibilities and related trends. Framtidssatsa! invite to active discussion and increased awareness about important trends and is a fun way to get started with active future scouting.
Drones appears to be everywhere, and new uses are discovered all the time. They take the Internet to the most difficult corners of the world, fundamentally changes warfare, transform television broadcast sports and transport impulse purchases to our door.
Virtual and so-called "augmented" (virtual objects and information appear on top of the physical world) reality has already made their entry around us, mostly for more entertainment purposes than a business and benefit perspective. But the latter will soon change.
A blockchain is a bit simplified a digital and shared logbook of assets, its owners and completed transactions and the technology can be used for secure registration and verification of almost any kind of transaction. The result will be an automated and digital replacement for today's global clearing system. It enables immediate transactions between private individuals and companies, and this completely without central authorities as intermediaries.
With numerous of connected devices and the number ever-increasing, cloud communications complete with real-time monitoring and data analysis, a common platform for achieving sustainable value creation for the Internet of Things will be enforced. Once there, only the imagination can set bounds to the applications in the private and professional everyday, not least in the area of smart houses.
Can big data finally live up to its promise of being of great value in all possible areas, when major breakthroughs are taking place to humanise data by exploring more empathic and qualitative data patterns and projecting it more visually and easily accessible?
Robots are the perfect example of where the physical and digital worlds meets and integrates, and with the rapid advances in AI and IoT, the robot world will be given completely new and better conditions for having greater impact. For example, social areas (social robots), healthcare and health automation, smart manufacturing, etc.
We have already had a glimpse that machines can solve problems themselves. Now we will meet machines that can adapt, learn things and gain abilities that so far only humans have had. We will see companies use insights based on machine intelligence to offer more engaging customer experiences, to provide better service, and to make better business decisions.
As the world's population is constantly increasing and at the same time our natural resources and our climate are pushed to the limit, what and how we eat will change in the future. The world needs to re-think and in new ways about how it feeds itself, and the answer to how we do this best is possibly within synthetic food.
With 3D printers available to everyone, the very basis for us collecting and storing things will fundamentally change. Who needs to buy when we can only print it?
Increased self-awareness by constantly measuring yourself and what you consume, what physical and mental states you are in or what your dito productive performance are, give us completely new opportunities to understand ourselves and our own body, especially in a preventive health perspective.
Many of the major car brands will introduce models of self-driving cars in the early 2020's. Experts in the field predict that we will have ’true’ self-driving cars out in traffic around 2025 and that they will constitute a significant part of the traffic a few years later.
Framtidssatsa! is basically about creating a picture of the future that everyone in the team believes in and wants to work towards – and then keeping this image alive through constant scouting of the outside world.
One side of the coin involves capturing and triggering energy, appetite and engagement from the company’s own employees, and the other to capture and take in what really happens and probably will happen in the world around us. Both sides win when we make events and targets tangible and measurable, which is what Framtidssatsa! aims to do.
What does the patient’s everyday look like in 10 years? What technology does he/she have access to in the home and in contact with its outside world? How does the doctor’s and other hospital staff working day look like in 10 years? What appliances do they have access to, and what does their meeting with patients look like?
What will be automated? What will be optimised away? How is the balance of the supply chain disrupted when new actors and technologies make their entry? What new elements in the value chain will emerge when other parts change or disappear?
With new social, technical and professional platforms and opportunities, new patterns of behavior emerge when needs and solutions to problems get expressed in new ways.
How will our current customers relationship with our product or service look like in 5-10 years? How will their behavior in this context change? What new customer segments may be relevant to us in 5-10 years? How is the playing field for us to change as a result of new behaviors and actors? What drives this change, and how can we best learn more about and respond to it?
An important quality of our capability to bring the future into our daily business lies in being able to spread curiosity and awareness by visualizing and communicating about the trends, technologies and other change drivers we consider important to us. To give an idea of what is happening and how it changes over time, and increases or decreases in importance to us.
One way to do this is by following trends, interesting startups or other changes (technologies, societal changes, etc.) that we consider to be of importance to us, visualized through a ”radar” that we repeatedly ”calibrate” when conditions change in some way.
What do you call the intersection between digitization, innovation and product development? Whatever it is, it’s the place where Erik feels at home. Always have a foot in and an eye on the future to better explain and lead others in the present and near future based on how he sees the outside world.
Peter is driven by seeing and understanding contexts that affect us as individuals, groups and organizations, seeking this understanding both from what is happening right now and what may happen in the future. Based on trends and technological advances that breed or have the potential to breed new behaviors, conditions and opportunities.